1-1 Research

Recruit participants, preparing the interview scripts and facilitate the interview.

Key challenges while running this project are recruiting participants (the users), getting budget approval, logistic arrangement and facilitating the interview in an open area which disrupts the process.

Facilitate face to face user research.

Customer journey map.

Created high fidelity prototype.

From the findings and user insights, I able to discover an actionable item to improve website functionality, understanding what type of visual promotions works for the user (content direction) and address user's frustrations as part of improving the customer experience process.